The Brief:
Parkinson’s UK were looking to give a new lease of life to their successful ‘Walk for Parkinson’s’ Series, moving it from a regionally managed event to a Nationwide flagship Series. Gladiator Events was tasked with developing a fresh new look for the Series and to deliver on it, allowing the Regional Fundraisers the opportunity to build their networks, relationships and increase acquisition through local marketing.
The Event: A Community Event to Build Connections
Gladiator Events identified new venues, brand new route and event village designs for 15 Walk for Parkinson’s Events across the UK in 2023, creating an event series focused on building community, relationships and connections between people living with Parkinson’s, their Supporters and their Carers. The Event Hub and the walk experience featured numerous opportunities to connect people and to raise awareness of the support available in their region, as well as raise vital funds for the ongoing work of Parkinson’s UK.
The Result: 65% Increase in Participation
The Series in 2023 was a huge success, with participation number up by 65% on 2022. The Parkinson’s team have been able to focus their community fundraising expertise to build new networks and relationships, leaving the event logistics to us. The 2023 series raised an incredible total of £369,482. We’re delighted to continue this work in 2024, building on the success and moving to several new venues across the UK.
“2023 was the first year to be working with Gladiator Events to professionally deliver our Walk for Parkinson’s series. The team was accessible and really open to work in partnership with, there was no them and us, at any time.
Working with the Gladiator Team has been such a positive experience. ”
